![]() Why start-ups must shun the idea of having a business plan, because, “they are not smaller versions of large companies, they do not unfold in accordance with master plans. ![]() Although the methodology is just a few years old, its concepts-such as “minimum viable product” and “pivoting”-have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them. It favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Lean Start-up is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition. ![]()
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